One of the most vital steps in putting up (and going for walks an affiliate tracking software) is deciding on the affiliate monitoring software program solution.
Affiliate monitoring software program options broadly speaking, you have two options:
- Set up your application on an affiliate network
- Run it in-house, with the assist of affiliate advertising software software
Each choice has its execs and cons that we will overview in the following lines.
Overview of Affiliate Networks
You can assume affiliate networks as mediators that join retailers (affiliate programs) and publishers (affiliates). They grant affiliate monitoring and reporting solutions, alongside with application upkeep and charge solutions.
What Do Affiliate Networks Offer?
If you be a part of an affiliate network, as a merchant, you can count on to receive:
- Hosting for creatives and product feeds
- Technical assistance for placing up and preserving your affiliate program
- Tracking and reporting tools
- Marketing tools
- Affiliate fee solutions, and more
Affiliate advertising networks Scaleo explains in his Affiliate Program Management: affiliate networks are frequently referred to as affiliate answer providers. This is due to the reality that the retailers becoming a member of them do no longer have to use extra affiliate monitoring solutions.
Indeed, if you determine to be a part of a network, you won’t have to make investments in any extra affiliate monitoring software. More than that, you will be guided via the system of putting up your affiliate advertising program. You will acquire directions and help on how to:
Implement the affiliate software tracking
Upload your affiliate application agreement
Add your software description, creatives, and emails for approving and denying affiliates
The guide and options that affiliate networks regularly make accessible and the reality that they permit you to, potentially, join with thousands if no longer hundreds of attainable associates make them an awesome beginning factor for novices to affiliate marketing. But, of course, the whole lot comes for a cost.
How Much Does an Affiliate Network Cost?
Each community has its personal necessities however most cost some or all of the following fees:
Setup/activation charge – A one-time charge you want to pay when becoming a member of the community in order to spark off your account and be capable of setting up your affiliate advertising program.
Minimum preliminary credit – Some networks will request that you credit score a minimal quantity when putting up your service provider account. Think of it as a warranty that you can pay your associates and the network for the overall performance they force in.
Transaction costs – All networks will cost you these: once in a while tying it to a proportion of the commissions you pay to your associates (between 20% and 30%), now and again to the affiliate-referred income quantity (between 2% and 3%, respectively).
Other prices – Some networks will impose a minimal price for the months when you do no longer attain their minimal thresholds for the above-described payments. Others have a month-to-month get entry to price supposed to cowl a range of upkeep services.
Affiliate advertising fees these charges can signify a vital section of the average prices of walking an affiliate program. However, they need to be solely one of the elements you take into account when identifying which affiliate community or networks to join. We will talk about different elements later in this post.
In the meantime, you can get a quite exact perception of more than a few affiliate networks cost with the aid of reviewing this analysis of the main U.S. affiliate networks. We replace it often — to maintain the finger on the pulse of any changes.